Are you a beginner in SEO? Whether you’re just starting out or already an experienced practitioner, this guide can help you (or remind you) how to effectively use Google tools. These are very simple to use but can give you a lot of information you need to improve your website. If you’re interested, keep on reading!

Google Search
Google Search? You may be asking why this tool is included on the list. After all, everyone uses this website. That’s the point. Normal people who need to purchase kitchen appliances or are looking for a loan will use this tool. That’s why you also need to utilize it.

Think of it as putting yourself in their shoes. Will you click on your own website? Does it encourage you to read more? On the search results, you will see data like the title tag and meta description. Is your title enticing to potential buyers? Remember that people nowadays have a short attention span.

For the meta description, make sure that you use an active voice, and keep it short and simple. Depending on your target audience, you may want to use technical or layman terms. It is also a good idea to use your target keyword. If you can entice many people to click your link, your ranking will go up.

Google Pagespeed Insights
Imagine clicking a link and waiting for ages for it to load. Most people would exit within 5 seconds. Even if you nailed down the target keyword to reach your target audience, you will still lose potential buyers with a slow page speed. Imagine all the hours you spent just creating the perfect content just for it to go to waste.

Don’t know how to make your page load faster? Thankfully, you can use Google Pagespeed Insights. This will give you a score based on website performance. Along with your score is a list of recommendations to improve on so you can increase your website’s speed.

It is easy to get obsessed with the numbers though. Remember that your users probably won’t know these results. Instead, just focus on following the recommendations so you can improve your overall website performance. Then just keep testing your loading times.

Google Mobile-Friendly Test
Most people nowadays own a smartphone. Statistics say that approximately 51% of internet users access the internet through their mobile phones. About 46% are desktop users, while less than 3% use their tablets. This information will help you on optimizing your website.

More than 50 percent of Google searches also come from mobile. While this is true, people who use desktop spend more time on the web. This may indicate that people who use smartphones are always on the go, and their attention span is also shorter. On the other hand, people who search using their computers have set aside time to browse.

This is why the mobile version of your website should be convenient to use. You only have limited space, so make use of icons and sliding menus. Make sure that images and text are also optimized to fit the screen. To help you check whether your website is mobile-friendly, you can use the Google Mobile-Friendly Test. It’s free!

Google My Business
Have you ever searched for an establishment online but can’t find any information about it? Aside from the address, contact information such as business hours and phone number are essentials. Without these potential customers will just look for other stores. This is where Google My Business saves the day.

Most people nowadays use keywords such as ‘restaurant near me’. If you enter this on Google Search, guess what the first results would be? Not websites but business listings! If you miss out on important information such as phone numbers or business hours, people would be discouraged to go to your place. This could signify that your store is closed, so the effort would be wasted.

This tool creates a chance for you to gain additional customers. Not all people will go to your website, but when they see all the information they need in your listing it might encourage them to do so. This can increase foot traffic to your physical store and turn into revenue. Just remember to put photos of the place, menu, and products!

Key Takeaway
There are a lot more tools you can use for SEO. If you’re a beginner you may also want to familiarize yourself with Google Analytics to help you keep track of your progress. This will inform you what you need to improve on to make your website more optimized.

If you’re a beginner, all the available tools on the internet may make it seem overwhelming and confusing. Just focus on the basics first and you will learn as you go along. The list above can help you start.

Cyrene

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