At the beginning of 2020, global e-commerce was projected to reach $10,361.0 billion at a compound annual growth rate (CAGR) of 14.7 percent. However, the onslaught of COVID-19 made everything go haywire.
Most e-commerce businesses across the world are still struggling due to the pandemic. In this scenario, before deciding on your marketing/advertising strategies, you should first think of possible ways to increase sales through zero cost marketing, like internet marketing services in California. For more e-Commerce marketing tips check out this on e-commerce marketing and strategy
In this post, we have listed seven zero-cost marketing tips to grow your e-commerce business.
1. Track Customer Behaviour
The first tip is tracking consumer behavior to attract your target audience and expand the customer base. You can do that by researching and analyzing your potential consumers and implement targeted digital marketing strategies to bring in more traffic. This is a zero-cost method as you can roll it out by using your available data and customer insights.
2. Provide Useful Digital Content
If you wish to cash in on the benefits of digital marketing, you cannot ignore the significance of content. The type of content you post online should be relevant to your product or service. For example, creating and posting informative blogs is part of effective internet marketing services.
3. Retarget Social Media Visitors
Social media is a dynamic and zero-cost platform that can enhance brand awareness and increase sales. Creating engaging social posts can have a positive impact on your brand. Use analytics to figure out how many people are visiting your social media page and start retargeting them with relevant posts to increase the chances of conversion.
4. Email Marketing
Email marketing is another zero-cost-marketing tool through which your business can communicate, sell, retain, and develop loyal customer bases. Companies across the world incorporate email marketing to generate leads, boost sales, enhance relationships with customers, and build brand loyalty.
5. Improve Brand Credibility via Relevant Influencers
Identify a few key influencers who have a large number of followers and try to build a connection with people, and subtly promote your brand. Many influencers do not charge a penny and do brand promotion on barter. You need to identify someone relevant to your brand. Make sure to provide incentives to the influencer like free products and free publicity for his/her efforts.
You can set up a referral system that will allow customers to refer others for an incentive. This is a useful way of attracting new consumers. Referrals are often quite helpful in reaching out to the relevant target audiences through attractive promotional discounts.
7. Increase Customer Engagement
Increasing customer engagement does not need any budget as you can use existing tools like emails and social media handles to conduct quiz contests, selfie contests, and other online events to generate customers’ interest. In return, give away free products and discounts to make customers happy.
Before We Go
The benefits of innovative digital marketing techniques are many, and the tips listed here will not cost you anything except some efforts. If you have already hired a reputable digital marketing agency on contract, they can provide these internet marketing services as part of the package. In this difficult time, using these zero-cost-marketing techniques can develop an impactful digital presence for your brand.