If you are about to make a huge investment in packaging and you have already decided which material you will be considering, you are already through the first step. Now you only need to figure out few more things until you come up with excellent packaging and custom cardboard boxes for your business. Choosing boxes is no big deal but getting them customized according to your requirements is a whole lot of challenges. The seven steps below will help you find the best match for packaging shipping your retail goods or your logistics business!
The scale of business
Are you a whole enterprise or are you a small-scale business with room for the experiment? Is your business a logistics business or you are choosing to package for your retail brand? Shipping cardboard boxes for logistics and retails are different because logistics have more responsibility and retail packaging is wrapped and boxed in a logistics and special shipping box so if you are going for retail packaging, choose the type that is fancier and classier but if its logistics and shipping business then goes for what represents strength!
What are you willing to invest in
Your investment margin can get you to places but the good thing with cardboard is that is already very low priced and there is a lot you can do with cardboard packaging customization. Still, the more you invest the better your packaging will be. If your budget is low, keep the box sturdy on the base and medium quality on the top. If your boxes are high budget, then the sky is the limit!
What sets your business apart
Every brand has this value and set of benefits that other brands aren’t offering the consumer, determine your USP, find out what is this thing that people need, and then make sure that the packaging is depicting that exact thing too because this is what the buyer will see when they receive your product, leave then in awe with thoughtful packaging and keep their expectation high with the product, a positive unboxing will leave a positive impact on the product too. Not all retail brands are focusing on consumer experience and packaging is something that markets your brand for free. Word of mouth spreads like fire whether the customer had a good experience or a bad one.
How many boxes do you need
In this context, you need to know the different sizes and shapes you need, what will be the possible size of average orders, whether you will be shipping our multiple things in one box or you will ship single items which completely depends on the product you are selling like no one would want to order a single lipstick or 8 Huda Beauty Palettes you know! Custom printed cardboard boxes can be manufactured over and over again on your requirements but you save up a lot on large orders so if you will be able to order in large quantity you will save more. Get several boxes in different sizes so you’ll know which sizes you will need more of.
Who is your customer
Every brand has its customers decided, some will be just women, and some will target everyone in a specific age group where some might focus on a professional or even a religion or geographical location, once you figure that out you will know what they get more attracted to and what they would like to receive.
What kind of an impression do you want to leave
The impression you leave on the buyer will determine whether or not he’s coming back to purchase your item ever again. If he received spoiled or damaged merchandise and even if you refund or replace it, will he ever be coming right back to you? We guess not! So, be sure to get very sturdy boxes for shipping!
How soon do you need to restock
How much do you want to spend smartly on cardboard manufacturing and retail boxes for shipping needs to be determined and later you need to find out how soon will the restock be happening. If you are restocking soon and your order in small batches, you will be able to save experiments with packaging but it will cost you more.