There are so many activities in our daily lives that we wish would be good if done by someone else. Grocery shopping is one of them. From taking a big paper and listing out the groceries, then traveling down the road to get one, then spending hours walking down each lane of the grocery stores and then checking out does sound exhausting, doesn't it? The worst thing is to go through all these processes while someone has just a day off from their schedule. But then came the savior- the grocery delivery apps. It saved them the time and day of millions by letting them order everything just from the comfort of their homes.
The online grocery stores are, however, growing like mushrooms. It is becoming really difficult to differentiate one from another. The online grocery market is becoming very challenging as they are offering more user-friendly features. As we discuss this grocery business, let us walk through some of the few tricks that will let you break through the market with Instacart Clone app development and set your foot in the top place of the market.
Simplicity is the key
As this is a grocery delivery app that is going to be used by all age groups, try to make your app's navigation as simple as possible. According to research, 27% of cart abandonment in grocery shopping is due to the overcomplicated process of checkout. So, try to keep the process and payment user –friendly.
Delight the users with offers
Most of your users will be surprise-lovers, so why not bring them that delight by introducing some discounts or extra cashback? One of the many reasons customers lookout for online grocery shopping is cashback and coupons. Though it is necessary, be careful not to overdo it. Giving too many pop-up notifications can also irritate them, leading to the abandonment of the app.
Introduce live chat feature
With the advancement of technology, integrate this feature into your app to provide the best assistance to any customers. As many people might come up with similar kinds of doubts, automating responses might give the users a feeling that they are given importance. You might as well make it more educational by offering some nutritional information about the product. Also, please provide them with recipes of the dishes using the items present in their cart.
Make an online presence
Having a grocery business or developing an app is only effective when people know it. You should do ample marketing for the app that can increase your app and user base's visibility. Social media are effective marketing sources. Adding Instagram or Facebook like buttons in the grocery delivery app can help majorly spread the word about your business. When people share their favorite product with their friends through social media, it does not just make your app popular, but it will also distinguish your platform from the rest.
Bring in tiered pricing
Tiered pricing is nothing but when you give them the many price versions of the product. You can use this strategy to let users determine the price per unit within a certain range. As pricing is important to satisfy a customer, the customer will feel satisfied; why? You might ask because they can choose the product at their affordable pricing range. The lower price tiers are the ones to catch any customer's eye.
Show them the benefits
Everyone wants to, at some point, know how efficiently they have saved money while shopping at the online app. You may show this to them by quantifying the savings. After the checkout, you can summarize the customer's savings by sending them the invoice that contains the total amount saved by them. You can also summarize the saving for every month and the price of that day. By sending them this comparison, you can show them how your service is different, which is the best way to retain them.
Impregnate the app with advanced features
As digital literacy is increasing every day, it is important to showcase how unique your app and services are. For this, your app should contain advanced features like order summary, order analysis, and live chats. It won't just enhance the app but will attract Millennials to your app, which is significant.
Buy online, pick up offline
Giants like FreshDirect and AmazonFresh have started this service. With this feature, users won't have to stand in queues to check out their items. They can select what they want via the online app and then handpick those items directly from the store. Assurance of purchasing the right products is the advantage while using this feature.
As a concluding thought
To have a successful online grocery business may sound challenging considering the challenges out there in the market. However, this can be overcome easily when you develop a user-centric app. In case you want to develop a grocery app, then double quick to grab the Instacart Clone script and set the world on fire!