The History of Instagram:
Mike Krieger and Kevin Systrom Invented Instagram. The two Stanford graduates were looking for their original location from the check-in application in Bourbon because of their similarities with the Force Care. Instead, they decided to focus on photo sharing and developed the name Instagram as a portmanteau of "Instant Camera" and "Telegram.” Instagram was launched for iOS in October 2010. After nearly two years of continuous success, the app was launched for Android phones on April 3, 3012, and was downloaded more than 1 million times in less than a day.
In a brief period, Instagram was acquired by Facebook for 1 billion. The year 2012 was a big one for the photo-sharing platform, as it also launched its website interface in November. Website Interface and is still limited functionality (users can not upload pictures from a computer - they will use their mobile devices).
What is Instagram Marketing
Instagram Marketing means Brands use Instagram to connect with their target audience and market their offers. Instagram has gained popularity as an exciting way to showcase brands’ culture, recruit new employees, engage with customers, and showcase products in a new light. Users can interact with each other by following, sending private messages, and commenting or liking photos or videos. App Application Filters and Edit Options Instagram's offers make the app unique because it provides in-app editing early on in this app.
Instagram lets users upload photos and videos to their profiles and edit with a variety of options. Instagram hosts dozens of basic filters that users can add to their photos. These preset filters make various changes to photos, add light, give the image a warm or cold tone, increase or decrease saturation, and more. If they don't like a particular filter, they can use Instagram's editing feature to individually change the contrast, brightness, texture, warmth, saturation, sharpness, and more.
How to use Instagram for Marketing
Now that we know what Instagram marketing is, we need to ask why we should use it. Instagram marketing, like social markiting. There are dozens of social media platforms for marketers to choose from, and each one offers different features, opportunities, and summaries. For marketers, it's all about understanding where your audience is and which platform will enable you to reach them in the best possible way.
With the growing popularity of Instagram marketing in recent years, the value is exact. If the features we've listed above don't convince you about Instagram's application, it could be: The photo-sharing app recently celebrated 1 billion monthly active users. More importantly, these users are incredibly engaged, logging more than 60 percent of every single day.
And that’s still not all. In this section, we will discuss various other reasons why marketers travel around on Instagram to reach old and new audiences together.
Advertising on Instagram
Instagram has more than 1 billion active users, so it's no wonder why people are using the platform's advertising opportunities.
Did you know that 2.2 % of Instagram users will interconnect with an ad? It tops all social media networks, with Facebook accounting for 0.22 percent. Besides, by 2020, Instagram alone will generate 4.5 billion in mobile advertising revenue. Other social media networks don’t even come close to it.
If you are a small business or a large corporation, learning how to advertise on Instagram will be nothing but profitable when trying to expand your Customers.
Instagram reaches new audiences through hashtags.
Instagram has made it exceptionally easy to reach new audiences.
When you include a hashtag in your post, it creates a link that leads to the position shared with that hashtag. It is why platforms need to take advantage of hashtags to increase your ROI.
You don’t want to go overboard (a good rule of thumb is between five to 10 hashtags in a given post), but taking advantage of popular and related hashtags will make it easier to discover your brand.
I need two hands (and maybe some of my fingers) to count how many brands I’ve discovered on Instagram, thanks to its use of hashtags and influential marketing. Simple things like taking advantage of trending hashtags can be a practical aspect of your Instagram marketing strategy.
Create content for your other marketing channels:
If you’re a seasoned social media marketer (aren’t we all?), You’ve come to understand the struggle to keep all the content on your various social media channels fresh, relevant, and compelling.
It can be even more challenging when it comes to sourcing images for your Facebook and Twitter accounts. As marketers, we know those social media users like a post with visuals. They show more engagement than regular text-only posts. However, we do not want to slap a stock photo with every Facebook status or include a subpar photo in a tweet just for the sake of keeping an image.
You can either save the images and republish them later or share your Instagram account directly to your Facebook and Twitter accounts.